Glossary of Marketing Studies and Research
- Home
- Glossary B
- Benchmark
Benchmark
Benchmark means reference point. In marketing, it means more specifically a reference point to evaluate performance. It is also a marketing technique in which one company observes ideas and practices of other companies, competitor or from another field, in order to use them as inspiration to improve its own activity.
A Propos de Nous
Survey-Magazine vous apporte un approfondissement unique sur
les techniques et les méthodologies de collecte et d'analyse de données.
Contactez-nous : contact@surveymag.eu
Abonnement
Abonnez-vous à Survey Magazine pour 1 an et recevez vos 2 numéros bi-annuels en version papier ou numérique.
© Copyright 2024 Soft Concept Mentions légales