DERNIERES PUBLICATIONS 2024

Surveys and marketing research

- ENGLISH
- Gérard Danaguezian
Mobile surveys: Chronicle of an announced revolution

As web surveys a few years ago surveys on tablets and smartphones open the way to a new era for mobile surveys.
- ENGLISH
- Kevin Touati
The Neuromarketing Era

As the consumer is today unfaithful and versatile, the classical marketing research struggles to precisely and faithfully identify needs and expectations, tastes and preferences.
- ENGLISH
- Gérard Danaguezian
Collection data methods

Several collection techniques exist and are used according to the context and the constraints linked to the survey.
- ENGLISH
- Gérard Danaguezian
Does the Big Data bring marketing research to an end?

Big Data is not a technology per se. This is more a recent phenomenon resulting from masses of raw data generated through networks, inter-connections and exchanges

Glossary

Glossary of Marketing Studies and Research
- Find out all our definitions related to Marketing

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Articles

Packaging tests

MMR Research Worldwide uses voice technology for packaging testing

ENGLISH
Survey-Magazine

Fake Reviews on social media: an old new challenge for market researchers ?

ENGLISH
Aleksej Heinze

Does the Big Data bring marketing research to an end?

ENGLISH
Gérard Danaguezian

Data collection

Collection data methods

ENGLISH
Gérard Danaguezian

Statistics confused

Watch out, statistics !

ENGLISH
Gérard Danaguezian

Web reporting graphs

WEB reporting applications

ENGLISH
Gérard Danaguezian

Questions survey

Types of questions in a survey with questionnaire

ENGLISH
Sébastien Aurionnaux

Marketing environment

Marketing research and environmental concern

ENGLISH
Sébastien Aurionnaux

Statistical tests in surveys

Overview of the utilizable statistical tests in surveys

ENGLISH
Gérard Danaguezian

Qualité données d'enquête

Believe me, believe me not: Analyzing survey data quality

English
Alena Kostyk

The Neuromarketing Era

ENGLISH
Kevin Touati

How to evaluate online video marketing success?

ENGLISH
Aleksej Heinze

Mobile surveys: Chronicle of an announced revolution

ENGLISH
Gérard Danaguezian

10 guaranteed tips to fail your questionnaires

ENGLISH
Laurent Conroux

Social Networks: a new field for marketing research

ENGLISH
Kevin Touati

Web surveys: How to optimize your answers rate?

ENGLISH
Gérard Danaguezian

Web reporting graphs

What is the multi-varied analysis?

ENGLISH
Gérard Danaguezian

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