Glossary of Marketing Studies and Research

Day-After Recall

Day-After Recall is a method that enables the researcher to assess the effectiveness of an advertisement message (mainly TV) the day following its broadcast.
This indicator is expressed as a percentage and it is calculated on a sample of the population exposed to the message. The test is usually performed thanks to a phone interview.

Back to glossary
  • Logo blanc SurveyMag

A Propos de Nous

Survey-Magazine vous apporte un approfondissement unique sur les techniques et les méthodologies de collecte et d'analyse de données.
Contactez-nous : contact@surveymag.eu

Abonnement

Abonnez-vous à Survey Magazine pour 1 an et recevez vos 2 numéros bi-annuels en version papier ou numérique.


Top
© Copyright 2024   Soft Concept   Mentions légales